eCommerce
Field notes from our engineers on AI, product engineering, cloud, data and the craft of delivering software that lasts.
Articles
4 articles
Shopify vs Custom eCommerce Development: How to Choose the Right Platform
Shopify, headless Hydrogen or a fully custom composable build? Compare cost of ownership, time to market, B2B needs, integrations, performance and lock-in, then use our checklist to decide.
eCommerce Conversion Rate Optimization: 15 Technical Fixes That Lift Sales
Fifteen engineering-led fixes for speed, search, product pages, checkout, payments, personalization and mobile UX, plus how to measure results and run A/B tests you can trust.
Headless Shopify: Benefits, Costs and Challenges for Growing Brands
A practical guide to headless Shopify for growing brands: when to move off themes, Hydrogen versus Liquid, performance and SEO impact, indicative costs and the challenges teams underestimate.
Shopify ERP Integration: How to Connect Shopify With ERP, CRM, POS and Inventory Systems
A practical guide to connecting Shopify with ERP, CRM, POS and inventory systems: what data to sync, integration patterns, systems of record, error handling and a step-by-step implementation…